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Designed by Ashley Marie


As a pinup model, Ashley Marie enjoys sharing her highly stylized fashion and makeup looks. Ashley Marie devotees are inspired by her passion for makeup & fashion and love keeping up with her new looks and tutorials, which reflect a vintage vibe with a modern flair just like her new signature lipstick collection! 

Ashley's NEW ultra-comfortable, ultra-long lasting, non-transfer Matte Liquid Lipstick offers a luscious color with a blend of antioxidants ~including vitamins A & C~ to help hydrate, nourish and condition your lips. While this is a long wearing formula, it does not dry down on your lips, remaining moisturized and comfortable with high intensity pigmentation. All vegan, cruelty-free, paraben-free, gluten-free & made in the USA. 

Limited Edition / Signature Collection 💋


Package and Merch Design






Designed by Channon Rose

Beauty youtubers, Beauty, Makeup is life

​YouTube beauty star, Channon Rose is known for her unapologetic opinions with life and makeup. Did you think her new lipstick would be any different? #IGXO

Think everything beauty. IGXO is an award-winning premium makeup company that creates signature lipstick and eyeshadow collections with your favorite YouTube & Instagram beauty stars. We are officially certified by PETA’s Beauty Without Bunnies Program and promotes vegan, cruelty-free & made in the USA products.

Package Design


Package Design

Designed by Sam Schuerman


Sam Schuerman's ultra-long lasting Gloss Liquid Lipstick is a long wearing formula, it does not dry down on your lips, remaining moisturized and comfortable with high intensity pigmentation. 

Sam's signature lipstick is formulated with a blend of antioxidants, including Vitamin A & C, to help hydrate, nourish and condition your lips. Officially certified by PETA cruelty-free & vegan and made in the USA. 

Signature Collection 💄


Evelyn Lozada


Designed by Evelyn Lozada

Model, spokeswoman and star of VH1’s Basketball Wives, Evelyn Lozada is a boss lady with an infectious personality who is making moves like never before. On and off camera, the author and entrepreneur are adored by many for her authenticity and admirable confidence but now, Lozada is giving Sheen insight into projects beyond the camera. Join in as Evelyn shares her workout regimen, The Evelyn Lozada Foundation, and what projects you can expect to see soon!

“I wanted a product to make your skin look brighter, but also natural. I always thought it would be cool to come out with my own skincare line and to do something that women would love and that’s how the idea came about. The reason why I named it CALO is because I ended up finding my grandfather right before Thanksgiving. For many years, my mother didn’t know who my dad was. We ended up doing ancestry, I hired a private investigator and we found my grandpa! He was excited I was going to name the line after him.

Logo and Package Design